The proportion of online shoppers who say that the personalization of their shopping experience on smartphones (16.8%) or tablets (15.5%) did not meet their expectations during the 2011 holiday season far exceeds those who felt that way about their experience on a traditional e-commerce site (6.64%), according to [download page] a survey released in January 2012 by Baynote. Facebook also lagged, with 15.7% saying the personalization of their experience on the social network did not meet their expectations.
Facebook fared the worst in terms of privacy, with 21% saying that it did not meet their expectations, ahead of smartphones (15%), tablets (12.7%), and e-commerce sites (5%).
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