Promo Retail Email Volume Up 16% in ’11

The average number of promotional email campaigns set by top retailers to each of their subscribers reached a peak of 177 in 2011, representing a 16% increase from 152 in 2010, and a 51% rise from 2008 levels, according to Chad White, research director at Responsys and author of the Retail Email Blog. On average, retailers sent their subscribers nearly 15 email campaigns a month, with February being the slowest month at just over 12 campaigns, and December the busiest at almost 22. December was also among the fastest-growing months, on par with November with 20% year-over-year over growth, and slightly behind March (+21%).
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