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Promo Retail Email Volume Up 16% in ’11
The average number of promotional email campaigns set by top retailers to each of their subscribers reached a peak of 177 in 2011, representing a 16% increase from 152 in 2010, and a 51% rise from 2008...
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’11 Holiday Season Paid Search Revenue, Returns Up
Total global revenue driven by paid search rose 36% year-over-year during the 2011 holiday season (November 6 to December 25), while transactions rose 56%, according to a Kenshoo report released in...
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Email Voted Best for Personalized Product Recommendations
68.3% of US online holiday shoppers say that the personal product recommendations they received during the 2011 holiday season via email were either very relevant (32.2%) or relevant (36.1%) to them,...
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Facebook Ad CTR Rose 18% During ’11
Click through rates (CTR) on Facebook ads increased by 18% from Q1 to Q4 2011 among the 5 major markets (Canada, France, Germany, UK, and the US) measured by TBG Digital, according to the company’s Q4...
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Coupons Influence Majority of Consumers’ CPG Brand Decisions
Coupons from home heavily influenced brand choice for 55% of consumers in Q4 2011, unchanged from the previous quarter, but representing a 15% rise from 48% in Q1, according to a survey released in...
View ArticleTop 10 at Domestic Film Box Office, Weekend of Jan. 13-15, 2012
Source: Content in Rentrak Theatrical box office updates is produced and/or compiled by Rentrak Corporation and its Box Office Essentials theatrical box office data collection and analytical service.
View ArticleTop 10 Cable TV Engagement, Jan. 2-8, 2012
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
View ArticleTop 10 TV Engagement, Week of Jan. 2-8, 2012
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
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Yahoo Overtakes Facebook in Video Audience
Yahoo reported the best month-over-month unique viewer performance gains among the top 10 US online video properties in December 2011, according to comScore VideoMetrix data. Yahoo reported about 53.3...
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Half of Tablet Owners Shop on Device At Least Weekly
53% of tablet owners shop or browse on their device either once a week (20%), more than once a week (21%) or every day (12%), according to [registration page] a survey released in January 2012 by Zmags...
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Market Research Found Influencing Purchase Intent, Brand Loyalty
62% of global consumers say they are fairly or very likely to purchase a brand’s product if the brand asks for their opinion in a study, compared to just 3% who are not likely to do so, according to a...
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Social Logins Seen Increasing Site Stickiness
Users logged into a website using a social network identity (social login) spend 50% more time on the site (12 minutes) than those who use a standard login (8 minutes), and 140% more time than those...
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US Online Ad Spend Set to Exceed Print (Update)
US online ad spending will exceed the total spent on print magazines and newspapers this year for the first time, according to a January 2012 eMarketer estimate that projects $39.5 billion in online ad...
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Corporate Reputation Affects Consumer Purchase Decisions
57% of US consumers say that they are increasingly checking product labels to see what company is behind the product they are buying, and the same proportion say they get annoyed when it is not obvious...
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Loyal Users Generate More In-App Purchases
44% of mobile application users who made an in-app purchase did not make it until they had interacted with the app at least 10 times, while one-third made their first purchase some time between their...
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Marketers Lack Standard Social Media ROI Metric
Marketers currently have no standard measurement of social media success, although all of those that do not define return-on-investment (ROI) in the classical way still believe that social media...
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Consumers Heavy Viewers of Online Retail Video Ads
Consumers watched significantly more online video advertising regarding retail products such as clothing and electronics from May to December 2011 than they did for a number of other industry segments,...
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Social Commerce | Display Ads | SOPA Stats | Web VC
By 2015, the dollar volume of goods sold through social media should rise sixfold, to $30 billion from $5 billion in 2011, according to [pdf] a Booz & Company estimate released in January 2012,...
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Online Revenue Better for Local Media Cos. With Digital-Only Reps
A “one-staff-fits-all” strategy may not be the best approach for local media companies, according to a January 2012 report from Borrell Associates, which finds that sites with dedicated digital account...
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DOOH Ad Spend Up in Q3 ’11
The amount of ad spending on digital-out-of-home (DOOH) networks reported in Q3 2011 was 10.6% higher than in Q2, while the estimate of ad spending on DOOH networks over the next 3-6 months is...
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