Email Voted Best for Personalized Product Recommendations

68.3% of US online holiday shoppers say that the personal product recommendations they received during the 2011 holiday season via email were either very relevant (32.2%) or relevant (36.1%) to them, while about two-thirds said that search delivered very relevant (27.7%) or relevant (38.9%) personalized product recommendations, according to a survey released in January 2012 by Baynote. Product recommendations delivered in-store via sales associates ranked third (57%) in relevance, with e-commerce sites (56.8%) closely following. There was then a large drop-off to the fifth-ranked method, Facebook, cited by 35.6% of the respondents. (more…)