Facebook Ad CTR Rose 18% During ’11

Click through rates (CTR) on Facebook ads increased by 18% from Q1 to Q4 2011 among the 5 major markets (Canada, France, Germany, UK, and the US) measured by TBG Digital, according to the company’s Q4 2011 report, released in January 2012. CTR increased by an average of 7% between Q3 and Q4 2011, bolstered by France (100% increase), but offset by Germany (18% decrease) and the US (2% decrease). In fact, France overtook all other markets in ad performance in Q4, with the US, Germany, Canada, and the UK following.
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