The most valuable e-commerce opportunities identified by retailers with comparable store/channel sales growth of over 4% (“winners”) are improving online merchandising and assortment (65%), providing richer product detail information, such as photo and video (61%), and investing in cross-channel capabilities (59%), according to [download page] a report released in January 2012 by RSR Research. (more…)
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Retailers Eye Opportunities in Online Merchandising and Rich Media
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