CPG Brand Website Visitors Buy More In-Store

Visitors to CPG brand websites buy 37% more in retail stores than non-visitors to the brand website, and complete 41% more transactions, according to [download page] a comScore, Accenture, and dunnhumbyUSA study released in January 2012. Website visitors are also heavier buyers within a brand’s product category, spending 53% more category dollars than non-visitors. And they have more purchase occasions than non-visitors for both the brand and the category, making 35% more purchase trips for the brand, and 39% more in the overall category (3.2 vs. 2.3). (more…)