Customer Engagement Top B2B Content Marketing Objective

The top objectives of content marketing programs for B2B marketers are to engage customers and prospects (82%) and drive sales (55%), according to [download page] a survey released in February 2012 by HiveFire. Other popular objectives include educating the market (44%) and increasing web traffic (43%), while SEO (19%) ranks towards the bottom of the list. Just 2% say that thought leadership is a prime objective of their content marketing program. (more…)