Within the first 3 days after the Super Bowl, the top 10 ads created an average of $862,000 in earned video impressions, representing a 12.7% return on the cost of a Super Bowl ad spot, according to February 2012 analysis from Kantar Video. Overall, this year’s ads created $11.1 million in earned media through February 8, and experienced cumulative viewership of 148.6 million, a 267% rise from last year. (more…)
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Top Super Bowl Ads Enjoy Earned Media Boost
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