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Mobile App Usage Continues to be Popular
During the three-month average ending December 2011, 47.6% of US mobile subscribers used downloaded applications on their mobile device, up 12% from the three-month average ending September 2011,...
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Pinterest | Social Media ROI | Earned Media | Cost of Loyal User
Pinterest now drives more referral traffic (3.6%) than YouTube (1.05%), Google+ (0.22%), and LinkedIn (0.2%) combined, according to Shareaholic’s January 2012 Referral Traffic Report. Pinterest grew...
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3 in 4 US Orgs Say Social Media Poses Challenge to Email
75% of US organizations say that competition with social media for recipients’ time and attention is either “very challenging” or “somewhat challenging” to their future success in email, according to...
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CPG Top Spender in ’11 Online Video Ads
The CPG channel was the leader in online video ad spending in 2011, according to [pdf] statistics from online ad server YuMe released in February 2012, which found that the channel accounted for 24% of...
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Email Conversion Rate Benchmarks Higher Among B2B Cos
Benchmark conversion rates for most email types appear higher for B2B than B2C companies in the US, according to [download page] results from an Econsultancy survey released in February 2012, conducted...
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Facebook Ad Budget Growth Outpaces Paid Search
Facebook ad budgets grew 109% month-over-month in Q4 2011, according to February 2012 data from Kenshoo, which analyzed 100 billion ads delivered on Facebook worldwide by its customers through Kenshoo...
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Consumers Say Cable TV More Expendable Than Mobiles
2 in 3 consumers say that their basic mobile or cell service is an untouchable item of their budgets, representing a 4.7% increase from 64% who responded that way in 2008, according to a survey...
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Online Viewers Prefer Socially Recommended Videos
Viewers enjoy online videos they discover from a recommendation more than ones they discover through browsing, according to a white paper released in February 2012 by Unruly Media. Examining 4 social...
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1 in 5 Mobile Users Watched Super Bowl TV Ad Again on Device
22% of mobile owners used their device during the Super Bowl to watch a TV ad again, while 17% searched for more information about a product they saw advertised, according to a February 2012 survey...
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QR Code Scanners Likely Male, Young
Although men and women report equal awareness of QR codes (77%), men who are aware of them are 75% more likely than women to have used one (28% vs. 16%) to access product information, according to...
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TV Broadcast Spot Prices Up Y-O-Y in 2011
Prices for primetime commercials on the Big 4 broadcast networks rose year-over-year during the second, third, and fourth quarters of 2011, according to February 2012 data from TargetCast. Using data...
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SMBs Missing Opportunity to Integrate Email With Social
Although roughly 3 in 4 SMBs use email marketing tactics such as organic list growth and web-based sign-up forms to generate leads, just 41% include a sign-up form on their Facebook fan pages,...
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Cable News Tops as Political Campaign Info Source
Cable news networks rank as the top source of political campaign information among Americans, with 36% saying they regularly get their political campaign news from this source, ahead of local TV news...
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TV and Magazine Ads Get Most Attention
57% of Americans who watch TV say they always notice advertising on the medium, while a further 40% say they sometimes notice ads, according to survey results released in February 2012 by BrandSpark...
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Google+ Making Strides Online
The popularity of Google+ has showed dramatic growth recently, according to February 2012 analysis from Compete, which tracked the the landing page for the main feature of the social network, the +1...
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2011 Retail E-Commerce Spending Sets New Peak
US retail e-commerce spending reached a new peak of $161.5 billion in 2011, representing a 13% increase from $142.5 billion in 2010, according to February 2012 figures from comScore. Online retail...
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