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Lack of Money Concerns Americans
Basic lack of money remains Americans’ foremost financial concern, according to results of a July 2011 Gallup poll. Close to one in 5 (17%) of Americans say the most important financial problem their...
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Total Back-to-School Spend Up
Although 2011 back-to-school per capita family spending is expected to be down slightly compared to 2010, total money spent should be higher, according to a forecast from the National Retail Federation...
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Books, Clothing Top Planned Online Purchases
Global online consumers say that books and clothes are the items they most plan to purchase in the next six months, according to analysis of Nielsen Company global data by My Coupon Codes. Forty-four...
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Low Price Top Tablet Feature
Almost half (48%) of US online consumers say that low price is the most important feature in the next tablet computer they buy, according to a June 2011 study from Retrevo. This makes low price 71%...
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Back-to-College Spending Slightly Down
Parents and college students will spend an average of $808.71 this year on back-to-college items, down 3% from $835.73 last year, according to the 2011 Back-to-School survey from the National Retail...
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Home Buyers Less Satisfied
US home buyers indicate they are less satisfied with real estate company services, compared with 2010, while home-seller satisfaction has improved during the same time period, according to the J.D....
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7 in 10 Online Adults Share Videos
As of May 2011, 71% of online adults reported watching videos on a video sharing site such as YouTube or Vimeo, according to data from the Pew Internet & American Life Project. While there is no...
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Time #1 Reason for Shopping Online
A leading 73% of consumers who prefer shopping online do so because it is time saving, according to data from Invesp. This is one-third more than the 55% who say they prefer shopping online because of...
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Median White Wealth Dwarfs Median Minority Wealth
The median wealth of white households is 20 times that of black households and 18 times that of Hispanic households, according to a Pew Research Center analysis of government data from 2009 which was...
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Vehicle Appeal Grows in 2011
Overall vehicle appeal among US consumers has reached an all-time high, with the industry average increasing to 781 on a 1,000-point scale (up from 778 in 2010), according to the J.D. Power and...
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CPG Coupon Redemption Increases
US consumers redeemed 1.75 billion CPG coupons [sign-in page] in the first half of 2011, according to data from NCH Marketing. This represents a 2.9% increase from 1.7 billion CPG coupons redeemed in...
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M-commerce to Hit $119B in ’15
Global m-commerce revenues [pdf] should reach $119 billion in 2015, according to estimates from BitWizards. This represents a figure almost 100 times greater than $1.2 billion recorded in 2009. (more…)
View ArticleMore of This Week’s Research for Marketers, Week Ending July 29, 2011
Below are some links to recent research news, studies and lists from the collection of items that MarketingCharts didn’t get to writing up this week, but still may be worth a peek: (more…)
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Average Family will Spend $800 on Back-to-School
The average US family of four plans to spend $800 on back to school purchases this year but two-thirds of U.S. parents (67%) say they will need to make trade-offs to afford these expenses, according to...
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CPG Coupon Savings Grow
Consumers continued a three-year pattern of increasing the money they save via CPG coupons in the first half of 2011, according to [sign-in page] data from NCH Marketing. NCH attributes savings growth...
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4 in 10 Use Facebook for Social Sign-in
About four in 10 (39%) users of the Janrain Engage social connection service used Facebook for social sign-in (SSI) during Q2 2011, according to data from Janrain. This was 30% more than the 30% of...
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Mercedes, BMW Satisfy Dealers with Financing
Dealer satisfaction with automotive financing lenders has increased notably year-over-year in 2011, with captive lenders BMW and Mercedes-Benz taking first or second place in all three areas covered by...
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July Retail Email Volume Up 13% YOY
The top online retailers sent each of their subscribers 3.1 promotional emails on average during the week ending July 29, 2011 (last full week of July), according to Chad White, research director at...
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8 in 10 Mobile Users Browse Products/Services
About eight in 10 (81%) US smartphone/tablet users browse or look for products and/or services with their mobile devices, according to the July 2011 Prosper Mobile Insights mobile survey. This was...
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Top Viral Videos – July 2011
The most-shared viral videos of July 2011 as tracked by Unruly Media included the usual blend of humor, athletic feats and cute kids, but was topped by an unusual and stealthy promotional clip for the...
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